We have been contacted at the end of 2015 by the campaign team of Alain Juppé, running for french presidency, to create the identity and graphic charter of the candidate.
The block mark AJ! is a call for action (it means acts! in french). We decided to take a font as well slenderer, sober and strong, that can evokes the silhouette, the character and political career of the man. Colors picked – deep blue and intense red – completed each other and playing with a white on different communication tools and reminds our tricolour flag.

# art direction – logo – graphic charter – presidential campaign – communication tools

Year:
2015

Communication means:
graphic charter, logo, posters, kakemononos, t-shirts, campaign programs, invitations, tracts, goodies

Photos’ credits :
Lionel Bonaventure pour l’AFP & AJ pour la France