Art direction of photography for look-books & e-shop

Since 2014, De Bonne Facture asks us to build a brand image for look-books. Before our involvement, look-books and e-shop were shouted on stockman, so clothes were embodied. We worked on the De Bonne Facture’s man and values that he have to represent: elegance, attention to details, gentleness, timelessness but also – paradoxically – a bit of nonchalance in someway, that make him cool and just a little bit spicy. We work on all stage: casting, set design and stylism to make this creature lively… and desirable !

# art direction – look-books – e-shop – stylism – print