Creation & development of brand identity
Girls is a new lingerie brand, collections consists of five ranges sorted by tastes or desires : daily, sexy, trendy, party & bikini.
Girls (plural is important to notice) are young, active, have no complex in their relation to hers bodies and a play fool way of being with clothes.
With this aim in mind we worked on the physiognomy of letters that make up the trademark block : sometimes thin, sometimes round, they are from the same family but each with her own character. To ensure the Pop dimension that the brand designer wanted to bring to the brand, we developed 5 pictograms to identify each product categories.
Charter’s colors – tender pink, acid green and deep blue – works together and evokes, here again, very different realms.
# artistic direction – print – graphic charter – website – press tools
Logo, graphic charter, packaging, press release, newsletter, posters, website