GIRLS IN PARIS,

Creation & development of brand identity

Girls is a new lingerie brand, collections consists of five ranges sorted by tastes or desires : daily, sexy, trendy, party & bikini.
Girls (plural is important to notice) are young, active, have no complex in their relation to hers bodies and a play fool way of being with clothes.
With this aim in mind we worked on the physiognomy of letters that make up the trademark block : sometimes thin, sometimes round, they are from the same family but each with her own character. To ensure the Pop dimension that the brand designer wanted to bring to the brand, we developed 5 pictograms to identify each product categories.
Charter’s colors – tender pink, acid green and deep blue – works together and evokes, here again, very different realms.

# artistic direction – print – graphic charter – website – press tools

GIRLSPARIS_08-ACME-PARIS

GIRLSPARIS_01-ACME-PARIS

GIRLSPARIS_02-ACME-PARIS

GIRLSPARIS_03-ACME-PARIS

GIRLSPARIS_04-ACME-PARIS

GIRLSPARIS_05-ACME-PARIS

GIRLSPARIS_07-ACME-PARIS
 

Year:
2014

Communication means:
Logo, graphic charter, packaging, press release, newsletter, posters, website

Website:
www.girls-paris.co