Creation of website & visual identity
Instinct is a new trend agency specialized in fashion. After have done their visual identity, they asked us to create their website. The complexity of request was based on multiple entries and subcategory they wanted and the layout of visual content – like mood-boards – that needed to be unified.
So we re-worked with them the website structure to make it simpler and clearer, the more relevant possible for users. The hierarchy of informations (titles, subtitles, menus, submenus) and fonts used, are also elements that helped to the understanding of the interface and improved the navigation. For the harmonisation of visual content, we developed several layout grids that allows our client to recombine their mood-boards as they want.
# artistic direction – website – visual identity – ergonomics