Creation of identity and mobile applications
Utocat is a payment service for retailers who want to accept bit coins from their clients. Bitcoins are immediately converted and transformed in euros.
To convince retailers to accept bitcoins, which are still under used in real life, the app had to be friendly, playful & really easy to use.
We took the bit coin sign and redrew it to make it look like a cat head. ‘UTO’ letters become his eyes and truffle. The cat becomes a little servant around
the app (he says “hello”, “thanks” etc.), guiding the user and changing expressions in response to the user’s actions, boosting complicity with the tool.
Apps and website are simplified to the maximum for ease of use. The rounded and sober font, coupled with pop & minimal colours reinforce the playful and easy to use aspect.
# identity – logo – graphic charter – website – apps
applications for iphone, android & ipad, website