Le Coq Sportif, very much implicated in the tour de France since its beginnings, wanted to celebrate their 40 years collaboration anniversary by distributing an object looking back on their shared adventure. We thus decided to work on a gazette (a cult object with a deliciously nostalgic charm), as a wink to their common story…
The layout looks back on the Tour’s great events & showcases the Coq’s innovations. It is accompanied by topographic details, referencing the legendary paths of the race along French roads.

Year:
2012

Size:
315 x 470 mm

Number of pages:
64

Printing:
Press offset rotary