Le Coq Sportif wanted to develop a fun and narrative object to tell the story of its 2013 collection. Each model thus tells its story
in the look book divided in chapters.
We played with contrasts, between background colours and colourful stripes on one hand and models on the other, shedding light on key products. We chose classic fonts to emphasize the “heritage” spirit, dear to the brand & added cloth to the binding, referencing vintage tennis crafting.

Year:
2012

Size:
180 x 240 mm

Number of pages:
28