It’s on the sound of « A Better Tomorrow » that ended the Lacoste’s FW1819 show and it was exactly what Felipe Oliveira Baptista wanted his collection to say: wake up consciences to make the change, a world more ethical and thoughtful.
There is two important and complementary stories underlying this statement. In a part the stoty of Golf de Chantaco and Simone Thion de la Chaume (and her family) who, at the dawn of World War II, hired workers of their region to plant trees in the family estate so they can escape from the compulsory work in Germany (lays were protecting forest workers from forceful requisitions). In another part, the collaboration with IUCN, « Save Our Species », where 10 most endangered species take place of the embroidered crocodile on a ultra limited edition (as much as there is animals still alived).
It’s arount these values that we declined all the communication tools. Envelopes, green on green host invitations putting in the spolights Simone Thion de la Chaume.
Press releases tooks the shape of a « revue » that spectators look through to have complementary informations on different subjects. They were tiered so it blends into the scenography: a gradient of green that reminds a golf field landform.

Year:
2018