De Bonne Facture offers an elegant and timeless male wardrobe for chic boys: those who pay attention to a vest lapel & can distinguish a milan collar from a french one.
For the artistic direction of this shooting, we thus put the accent on dressing rituals, such as buttoning a shirt, putting on a trench or adjusting a sleeve. All these delicate & precise gestures are suspended in time and showcase, in their own way, the so hard to define eternal masculinity.

Year:
2014

Communication means:
look-book

Printing:
indigo

Papers:
freelife kendo 250gr & sensation gloss recycled tactile