Krzisch is a mixed brand, both feminine & masculine. Each piece can thus come and go from a wardrobe to another.
The brand develops unique pieces, discrete & flawless, that are true daily basics. All models are made in France and knits fabrics are hand made.
For the brand identity, they wanted to draw attention to proper cuts and well-chosen materials while keeping the artisanal aspect of the brand present.

We built the logo by playing with drawing similarities and symmetrical effects between the ‘Z’ & ‘S’. It is balanced on top of a punch, it self formed by crossing the two inverted Z. Papers choices – dense frame & natural shade – and the printing technique – letterpress – for stationary show the manual aspect of Krzisch.

The balance and stability is subsequently referenced by the white edge staining of a unique edge on business & agreement cards.

Year:
2013

Communication means:
logo, graphic charter, business cards, agreement cards, labels, hang-tags, stamps, data sheets, look-book

Printing:
letter press & indigo

Papers:
Woodstock Noce / Woodstock camoscio  / Sirio color Bruno

Website:
www.krzisch.fr