Inspiration pictures for this season were a mix of Lacoste’s nautical heritage and very “90’s” rough urban pictures.
The tone is clear: sail figures’ lightness versus concrete’s toughness. Communication tools play with this ubiquity, lightweight posters & heavy material silk printing.
The envelope unfolds, revealing the collection’s inspirations. Inside, thick invitation cards recall tarmac.

Similarly, the press release, presented in a silk-printed case, is created as a filling plate. The way it is folded and cut allows for book-like reading when folded, and reveals a large format poster on the other side when spread. The look-book, stamped with letterpress, also has an over-cover binding a poster.

Year:
2014

Communication means:
invitations, press release, look-book

Printing:
Silk-screen, letter press, offset rotary

Papers:
Materica Clay, Munken Lynx Rough